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Barbie™ x HEWI: Two Icons – One Vision

Barbie and HEWI unveil a collaboration centered on a shared goal: design with limitless possibilities. The new Barbie x HEWI sanitary collection marries timeless Bauhaus design principles with Barbie iconic color palette, creating a series that celebrates individuality and inclusivity. This collection not only sets new standards for bathroom design but embodies the spirit of independence, inspiration, and appreciation for every person’s uniqueness. This special collaboration in the sanitary industry will be presented for the first time at the ISH in Frankfurt, where the entire collection will be showcased at the HEWI stand.

HEWI – Design for Everyone

Universal design has always been at the heart of HEWI’s philosophy. For over 95 years, the company has been crafting products that deliver real value to people. HEWI stands out with premium materials, iconic colors, and simple, intuitive usability. These values shine in the Barbie x HEWI collection—a design made accessible to all, regardless of individual needs or abilities.

Barbie – A Symbol of Optimism and Diversity

Barbie is the most diverse doll line in the world with more than 175 looks, including body types, skin colors, hairstyles, hair colors, eye colors and visible and non-visible disabilities. This diversity is reflected in the Barbie xHEWI collection, honoring the beauty of uniqueness.

The color pink stands for optimism, self-confidence and hope. In architecture, it is increasingly perceived as a tone that evokes emotions and offers versatile effects. Depending on the setting, pink can be stimulating and inspiring or serve as a calming and harmonizing accent. In the Barbie x HEWI collection, this striking color choice is combined with HEWI’s minimalist, functional design to

In the context of “Healing Architecture” – an approach that emphasizes the restorative impact of spatial design – pink contributes to creating environments that promote openness, warmth, and creativity. The collection integrates seamlessly into a wide range of architectural spaces: from private bathrooms to boutique hotels, accessible healthcare facilities, and public spaces. With its clean design language and distinctive stylistic features, the Barbie x HEWI collection demonstrates how design can be not only functional but also emotionally impactful.

Design with limitless possibilities

The Barbie x HEWI collection comprises almost 40 high-quality sanitary products, that blend HEWI’s iconic design with Barbie unmistakable style. From towel holders and soap dispensers to toilet brush sets and folding support rails, the collection offers thoughtful solutions for design-conscious customers seeking to combine functionality and flair. With a fresh color palette, HEWI reimagines its legendary 477/801 series, bringing a modern edge and stylish charm to bathroom spaces.

The collection’s products meet the highest standards of quality, durability, and functionality. The color range spans elegant pale pink to chic combinations of pale pink, white, and black, offering versatile design possibilities for any bathroom.

Globale Ikonen

“Barbie and HEWI represent iconic design and bold visions—our collaboration brings these strengths together in remarkable ways,” says Christiane Küper, Head of Brand + Sales at HEWI. “The Barbie x HEWI collection embodies ‘design with limitless possibilities,’ blending functionality, aesthetics, and inclusivity to inspire people and set new standards in modern interiors.”

Ruth Henriquez, Head of Consumer Products, Publishing and LBE EMEA Mattel, Inc., adds, “For over 65 years, Barbie has stood for creativity and self-expression. Through our partnership with HEWI, we’ve translated these values into an innovative and functional collection that inspires the design world while embracing our brand’s commitment to inclusivity. We’re thrilled to see this collaboration evolve into a new form of expression and functionality.”

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About HEWI Heinrich Wilke GmbH

Since its foundation in 1929, HEWI has developed into a system provider for comprehensive solutions in the areas of architectural hardware, sanitary accessories and accessible products. Over the past 95 years, the company has grown to become a leader in the field of accessibility and a recognised expert in system design. In line with Universal Design, HEWI focuses on the individual needs of people.